WORDS & IMAGES: SCOUT MOTORS
A Call to Lead
n the rugged heyday of the original Scout® vehicles, one phrase said what we were all about: “Scout Leads The Way.” It was more than a slogan, it was a promise rooted in capability, dependability, and courage. It called drivers to take their own way, venture off the beaten routes, and refuse to simply follow the crowd. It said something about the product, sure, but more importantly it said something about those who chose to drive a Scout truck.
Built-In Confidence
The copywriting in classic Scout ads from the 1970s projected that confidence. One boldly proclaimed the superior cargo capacity and payload of the Scout Traveler™ versus its peers. Another celebrated the versatile Scout Comanche™, calling it the ultimate “do-it-yourself Scout.” It was built for those who valued ruggedness, adaptability, and self-reliance in their vehicles. A reliable multitool.
Of course Scout vehicles were comfortable and packed with convenient features, but they were designed for more. They were built to lead, pushing beyond the ordinary, and chasing adventures others couldn’t reach. This relentless spirit attracted drivers who considered themselves more than vehicle owners; they were explorers, pioneers, and community leaders. People who thought long and hard about the products they invited into their lives.
Rekindling the Scout Spirit
Today, Scout Motors is reigniting this spirit, not by recycling an old tagline, but by embracing the adventurous ethos behind it. By digging deep into the archives to understand it. Inspired by the original Scout brand, our philosophy remains clear and unapologetic: build vehicles that empower exploration, discovery, community, and connection. To build a vehicle created by and for modern adventurers who refuse to compromise.
Built for Tomorrow’s Adventures
Our Scout Traveler SUV and Scout Terra™ truck concepts carry forward the tradition of inspiring confidence, fueling adventure, and fostering human connections. These vehicles are thoughtfully designed to serve, support, and inspire. They honor the past, while charging into an electrified, sustainable future so we can leave our most cherished places better than when we found them.
Community Is Our Compass
Community remains central to Scout Motors. Just as vintage Scout enthusiast gatherings, like the dust-covered, camaraderie-filled celebrations at the Western Regionals, bring together diverse enthusiasts, our contribution continues to emphasize connection, storytelling, and shared experiences. Scout vehicles have always fostered relationships, linking people, places, and passions. That mission is as alive today as it was decades ago.
Continuing the Legacy
From our storied beginnings to our modern cutting-edge innovations, Scout vehicles continue to embody the values first proclaimed long ago. Although landscapes have evolved, the drive to explore, connect, and lead remains timeless. Scout vehicles have always blazed trails, set new standards, and invited others along for the ride. It’s not merely heritage; it’s in our DNA.
Scout Motors isn’t just preserving history; we’re actively bringing its adventurous spirit into the future. While we have evolved, our brand’s heart has not: Scout vehicles lead the way—just as they always have.
And they always will.
