WORDS Drew Perlmutter
ILLUSTRATION Hoodzpah Design
hen we set out to create the “Inspired By Scout®” series, we wanted to find creative individuals that could capture the feeling that we get behind the wheel of these vehicles and the special places that they take us.
That search led us to Southern California design studio Hoodzpah®.
Founded by twin sisters Amy and Jennifer Hood (the self-proclaimed Mary-Kate and Ashley of design), Hoodzpah has spent more than a decade creating personality-filled branding, illustration, and typography for companies both large and small.
The sisters built Hoodzpah from the ground up, turning a shared love for illustration, lettering, and storytelling, into one of the country’s most recognizable independent design studios. Their work is unmistakably bold, handcrafted, and deeply human—a studio built on the idea that thoughtful design should make people feel something before it tells them anything.
We dropped the idea on Hoodzpah’s desk and asked them to make us something “Inspired By Scout.” Show landscapes worth exploring, capture the connection between people, vehicles and the land, and most importantly, inspire someone to go have an adventure of their own. Something that channeled the spirit of those old roadtrip postcards and vintage National Parks posters we all love so much. They nailed it.
“Toquerville felt adventurous without feeling impossible. It’s the kind of place that makes you wonder what’s just around the next bend. That’s exactly the feeling we wanted the Scout Terra to carry.”
Hoodzpah’s process starts with pencil and paper. Amy and Jennifer filled sketchbooks with ideas, collecting locations across the American West. Desert valleys. Mountain passes. Forest roads. Coastlines. Countless compositions were explored before the collection gradually narrowed to two scenes that simply felt like places the Scout® Terra™ & Traveler™ belonged.
“The best landscapes have a personality of their own,” Amy Hood said. “Toquerville felt adventurous without feeling impossible. It’s the kind of place that makes you wonder what’s just around the next bend. That’s exactly the feeling we wanted the Scout Terra to carry.”
Tires crunch over sunbaked sandstone as the scent of warm sagebrush and desert dust hangs in the dry air. You hear a steady rush of water echoing through the red rock canyon. The falls spill into impossibly clear blue pools, their cool mist catching the afternoon sun while cottonwoods rustle gently overhead. Rust-colored cliffs glow against an endless blue sky, and every breeze offers a welcome break from the desert heat.
Jen & Amy reimagine the record covers of their favorite albums of 2017.
“There are roads that become destinations themselves. We wanted someone to look at this poster and immediately start imagining the drive, the windows down, the people riding with them, and all the places waiting beyond the horizon.”
The Scout Traveler SUV found its home hundreds of miles west along California’s Pacific Coast Highway.
“We kept coming back to Big Sur,” Amy said. “There are roads that become destinations themselves. We wanted someone to look at this poster and immediately start imagining the drive, the windows down, the people riding with them, and all the places waiting beyond the horizon.”
The salt air carries the scent of the ocean while waves crash against the cliffs hundreds of feet below. Coastal fog lingers just offshore, catching the last warm light as the sky fades from amber to pink, then into deep shades of blue. Wind sweeps across the bridge, windows down, cool ocean mist hits your skin. Around every bend, another postcard unfolds—rugged cliffs, endless ocean, and ribbons of pavement disappearing into the coastline.
It’s the sense of possibility that Hoodzpah captured so well. Neither illustration is about the vehicle. They’re about what happens once you’re behind the wheel. Amy goes on, “We wanted to create two places people wanted to be. If someone hangs one of these posters and inspires even one future road trip, then we’ve done our job.”
Now, both scenes can serve as a little reminder of where your Scout vehicle might take you when it lands in your driveway. So, where are you going when you get your Scout Terra or Traveler?
